Trendz Media Studio provides marketing, brand and communication strategy in Dubai. We help government entities and companies across the UAE plan what to say, to whom and where, then connect that plan to creative work that delivers results.
What is Strategy & Consulting?
Strategy and consulting means setting the direction before the creative work starts: your audience, positioning, messages, channels and how you will measure success. We combine strategic thinking with an in-house creative team, so the plan does not stay on paper.
Who it is for
- Government entities planning communication for initiatives, services or internal change.
- Companies preparing a rebrand, launch or new market entry.
- Marketing teams that want an outside view on what is and isn’t working.
- Leadership teams that need a clear communication plan they can approve.
Our process
- Discovery: workshops and interviews with your team, plus audience and competitor review.
- Audit: what your current brand, content and channels achieve today.
- Strategy: objectives, audiences, positioning, key messages and channel mix.
- Roadmap: priorities, timelines and how success will be measured.
- Creative direction: how the strategy translates into campaigns and content.
- Support: we can execute the plan, or support your team and suppliers.
Deliverables
- Marketing and communication strategy
- Brand positioning and messaging
- Social media and content strategy
- Internal communication plans
- Audience and competitor analysis
- Campaign planning
- KPIs and measurement plans
- Workshops for leadership and marketing teams
Pricing
Strategy work is priced per project or as an ongoing advisory retainer. Pricing is on request: tell us about your goals and we will send a tailored proposal.
Selected work
- The Executive Council of Dubai: an internal communication plan to transform the Council’s corporate design language, lifting employee engagement with internal content to 85% (from 32%) and delivering 65+ emailer designs, 45+ strategic content pieces, 6+ creative workshops and 4+ quarterly campaign themes.
- Ministry of Culture & Youth: Cultural and Creative Industries: a comprehensive branding strategy for a national initiative.
- Abu Dhabi Public Health Center: strategy and concept for a community safety awareness campaign that generated 3M+ impressions in 6+ languages, with 73% of the target audience recalling the key messages.
- Nadia Global: brand strategy for the modernisation of a 40-year-old company.
Frequently asked questions
What does a marketing strategy include?
Objectives, target audiences, positioning, key messages, the channel mix, a roadmap and how success will be measured.
Can you also deliver the creative work?
Yes. Our in-house team handles branding, content, social media and CGI, so the strategy turns straight into execution.
Do you run workshops?
Yes. We run discovery and strategy workshops with leadership and marketing teams.
Do you work with government entities?
Yes. Our clients include RTA, The Executive Council of Dubai, the Ministry of Culture & Youth and Abu Dhabi Public Health Center. We are used to multi-step approval processes and brand guidelines.
Do you work in Arabic?
Yes. We work in both English and Arabic, and adapt ideas and copy for each audience rather than translating word for word.
Do you work with clients outside Dubai?
Yes. We have offices in Dubai Design District and Saadiyat Cultural District, Abu Dhabi, and work with clients across the UAE and the GCC.
How do we get started?
Send us a message through the contact form or WhatsApp. We will set up a short call to understand your goals and send a proposal.
Let’s set it
Start a project or WhatsApp us on +971 567 640 958.