Trendz Media Studio develops creative concepts and campaign ideas in Dubai. We turn a brief into a clear, memorable idea and carry it through to launch, for government entities and brands across the UAE, including RTA, KidZania Dubai and Abu Dhabi Public Health Center.
What is Concept Development?
Concept development is finding the single creative idea behind a campaign: the insight, the message and how it comes to life across video, social media, outdoor and events. A strong concept keeps every piece of a campaign working together and makes it easy to remember.
Who it is for
- Government entities running awareness, Ramadan or community campaigns.
- Brands launching a product, service or season that needs a big idea.
- Marketing teams that need fresh thinking before a pitch or a launch.
- Organisations that want a campaign people talk about, not just see.
Our process
- Brief and insight: what you need to achieve and what will move your audience.
- Ideas: several creative routes, each with a clear message.
- Development: the chosen route shaped into key visuals, scripts and taglines.
- Campaign toolkit: how the idea works on video, social, outdoor and events.
- Production: we can produce the campaign in-house, including CGI and motion.
- Launch: rollout support and content for launch.
Deliverables
- Campaign concepts and creative routes
- Key messages and taglines
- Key visuals
- Scripts and storyboards
- Campaign toolkits across channels
- Ramadan and national occasion campaigns
- Pitch and launch concepts
- Production of the final campaign
Pricing
Concept development is priced per project, either on its own or together with production. Pricing is on request: send us your brief and we will send a tailored proposal.
Selected work
- RTA: Share Your Light Ramadan campaign: RTA allocated a portion of public transport revenue during Ramadan to fund school buses for children across Asia. We built the campaign around light as a metaphor linking every ride to a child’s path to school. It reached 4M+ people across 50+ touchpoints, with a 32% social media engagement rate, a 45% increase in public transport ridership during Ramadan and 500+ school bus seats funded.
- KidZania Dubai: advertising campaign: a campaign showing children in their dream roles, from directors to doctors.
- Abu Dhabi Public Health Center: safety awareness: a campaign showing how personal safety contributes to the well-being of the whole community. The campaign generated 3M+ impressions, was adapted into 6+ languages and achieved a 31% social media engagement rate; 73% of the target audience recalled and applied the key safety messages.
- HotelsCombined: a concept built around “travel made easy” to stand out from price-led travel advertising.
Frequently asked questions
What is creative concept development?
It is developing the central idea of a campaign: the insight, message and creative expression that all the content follows.
How long does a campaign concept take?
Campaign visual concepts usually take 2 to 4 weeks, from objectives and mood boards to key visuals, design assets and a style guide for every platform.
Can you produce the campaign as well?
Yes. Our team produces video, CGI, motion, social content and key visuals in-house, so the concept carries through to the final work.
Do you create Ramadan campaigns?
Yes. Ramadan campaigns are a regular part of our work, including RTA’s Share Your Light campaign and the launch of ENOC’s Khalaf mascot.
Do you work with government entities?
Yes. Our clients include RTA, The Executive Council of Dubai, the Ministry of Culture & Youth and Abu Dhabi Public Health Center. We are used to multi-step approval processes and brand guidelines.
Do you work in Arabic?
Yes. We work in both English and Arabic, and adapt ideas and copy for each audience rather than translating word for word.
Do you work with clients outside Dubai?
Yes. We have offices in Dubai Design District and Saadiyat Cultural District, Abu Dhabi, and work with clients across the UAE and the GCC.
How do we get started?
Send us a message through the contact form or WhatsApp. We will set up a short call to understand your goals and send a proposal.
Let’s set it
Start a project or WhatsApp us on +971 567 640 958.