Trendz Media Studio is a brand development agency in Dubai. We build and refresh brand identities for government entities, national initiatives and companies across the UAE and GCC, from the Cultural and Creative Industries strategy for the Ministry of Culture & Youth to Nadia Global’s rebrand.
What is Brand Development?
Brand development is shaping how an organisation is seen: its positioning, story, name, visual identity and the rules that keep it consistent. A strong brand makes every campaign, post and presentation easier, because people already know what you stand for.
Who it is for
- New companies that need a name, positioning and identity from scratch.
- Established organisations whose look no longer matches who they are, like Nadia Global after 40 years.
- Government entities and national initiatives that need a cohesive identity across many teams.
- Internal teams modernising internal communication, as with The Executive Council of Dubai.
Our process
- Discovery: interviews, audience and competitor review, and what must not change.
- Strategy: positioning, personality, tone of voice and key messages.
- Identity design: logo, colours, typography, imagery and graphic language.
- Applications: how the brand works on social media, print, signage, presentations and screens.
- Guidelines: a brand book your teams and suppliers can follow.
- Rollout support: templates and launch content.
Deliverables
- Brand strategy and positioning
- Naming and taglines
- Logo and visual identity
- Colour, typography and graphic system
- Tone of voice in English and Arabic
- Brand guidelines
- Templates for social media, presentations and documents
- Rebrand and launch campaigns
Pricing
Branding is priced per project. The cost depends on whether you need strategy, naming, a full identity or a refresh, and how many applications and templates are included. Pricing is on request: tell us about your brand and we will send a tailored proposal.
Selected work
- Ministry of Culture & Youth: Cultural and Creative Industries: a comprehensive branding strategy for the UAE’s national CCI initiative, creating a cohesive identity for the sector.
- The Executive Council of Dubai: internal communications: an internal communication plan that moved the Council’s design language from a traditional style to a fresh, modern one, raising employee engagement with internal content to 85% (from 32%), including 65+ emailer designs, 45+ strategic content pieces and 6+ creative workshops with internal teams.
- Nadia Global: rebrand: a contemporary new identity for a staffing, recruitment and training company with over 40 years of history.
- HotelsCombined: a brand concept built around the idea of “travel made easy”.
Frequently asked questions
How much does branding cost in Dubai?
It depends on the scope: strategy, naming, full identity or a refresh, and how many applications are needed. Share your requirements and we will send a tailored proposal.
How long does a branding project take?
A brand visual identity project typically takes 4 to 6 weeks and ends with a full brand style guide and ready-to-use assets. Projects that include research or naming take longer. We agree a timeline at the start.
Can you refresh our brand without losing recognition?
Yes. We identify what people already recognise and keep it, while modernising the rest, as we did for Nadia Global.
Do you create brand guidelines?
Yes. Every identity project ends with guidelines and templates so your team and suppliers use the brand correctly.
Do you work with government entities?
Yes. Our clients include RTA, The Executive Council of Dubai, the Ministry of Culture & Youth and Abu Dhabi Public Health Center. We are used to multi-step approval processes and brand guidelines.
Do you work in Arabic?
Yes. We work in both English and Arabic, and adapt ideas and copy for each audience rather than translating word for word.
How do we get started?
Send us a message through the contact form or WhatsApp. We will set up a short call to understand your goals and send a proposal.
Let’s set it
Start a project or WhatsApp us on +971 567 640 958.